SCA focusing on sustainability on the web

SCA has during the last years started several initiatives on the Internet, focusing on sustainability using web sites, news feeds, blogs and social media. Here comes the definitive guide to SCA's sustainable web initiatives.

SCA sustainability websites, campaign sites, micro sites, blogs, news feeds, YouTube playlists etc.

Sustainability reporting

The sustainability section on sca.com is the core in SCA’s sustainability strategy on web, containing information about SCA’s four sustainability targets as well as environmental and CSR initiatives, sustainability reports and policies.

Sca.com/sustainability came second last year in KWD / Hallvarsson & Halvarsson’s ranking of Swedish CSR sites.

Ad-ons to product pages

A trend has been to enrich product and brand sites with info about the sustainable background of SCA’s products. Here we should mention:

The Eco Actions micro pages for Libresse / Bodyform / Nana / Nuvenia feminine care products educating customers about a more environemntally friendly life.
The Eco Actions micro pages for Libero baby diapers helping parents to have a more sustainable lifestyle. The latest addition here is the Libero ecotech website in Russia.
The Values section on the Tork away-from-home tissue sites collecting examples form Tork’s sustainability story.
The website for SCA’s tissue brand Purex in New Zealand has own sections for Environment and Community engagement.
SCA’s website for Mexican tissue brand Opción Verde does even measure how much energy you are consuming while visiting the website. Moreover it contains a guide over NGO’s working with sustainability.

News channels and blogs

Another trend has been to offer sustainable news feeds and tips not only about SCA but about sustainability in general:

SCA’s consumer tissue brand Regio has a medioambiente news feed with RSS delivering news about everything from eco farming to renewable energi;
The Tork Green Hygiene Council has three experts blogging about sustainability and hygiene;
SCA’s website for Mexican tissue brand Opción Verde has collected both Mexican and international eco news.

Social media

SCA is spreading SCA related sustainability news on facebook.com/SCA and twitter.com/SCAeveryday. Moreover we have a sustainability play list on YouTube.com/SCAeveryday and are publishing our Sustainability report on Scribd.com/SCAeveryday.

The Tork Green Hygiene Council is twittering on twitter.com/TGHC and spreading the message on facebook.com/TorkGreenHygieneCouncil. Opción Verde has an own user profile on Facebook for daily eco news in Spanish. SCA’s tissue brand Velvet is active on www.facebook.com/VelvetsCampaignforTrees aiming to grow softer, greener, lovelier places.

Text Konstantin C Irina