Sorbent, SCA’s market leading consumer tissue brand in Australia and New Zealand, takes up the fight against cancer for a third consecutive year. By taking the Sorbent Arcade Challenge, you can support the Australian Cancer Council’s work.
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Sorbent Daffodil Day toilet and facial tissue
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Every year Australia’s Cancer Council raises awareness with Daffodil Day (August, 28). One in two Australians is diagnosed with cancer by the age of 85. So Daffodil Day is a day to foster hope for a brighter, cancer-free future for themselves, and for their loved ones.
Sorbent donated over 250,000 Australian dollars
Daffodil Day is also an opportunity for individuals, companies and organisations to raise money together with the Cancer Council to finance cancer research, patient support, information campaigns, detection and prevention programs, treatment and advocacy.
Sorbent has donated over 250,000 Australian dollars in the first two years of the partnership. With a further donation in 2009 and continued promotional support, Sorbent is committed to helping Cancer Council raise awareness for such an important cause.
Support this year’s Daffodil Day!
This year you can support Daffodil Day by:
- Participating in the Sorbent Arcade Challenge: Just visit www.sorbentdaffodilday.com.au to play classic “retro” video games Pac Man, Frogger and Snake. Sorbent will make a donation on behalf of the top three scorers of each game.
- Making your own online donation on the same web page direct to Cancer Council.
- Purchasing Sorbent Daffodil Day toilet and facial tissue – a limited edition of specially designed packs featuring bright daffodil designs.
“SCA and our Sorbent brand are very proud to be associated with Cancer Council Australia and Daffodil Day. The funds raised through Daffodil Day are vital to provide resources to cancer research, support cancer patients and the broader community.” says Drew Lette, SCA Marketing Manager in Australia.
Text Konstantin C Irina More information Drew Lette (drew.lette @ sca.com)